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A unified dashboard that combines data from ad platforms, email campaigns, and website analytics to show cost, reach, conversions, and return on ad spend.
Problem Statement
Marketing teams jump between several tools and spreadsheets to answer a simple question: which campaign is actually working.
Objectives
Import campaign data from multiple channels
Calculate key metrics such as CAC and ROAS
Compare campaigns and audiences
Generate weekly performance reports
Modules
Data Connectors
CSV and API importers for ad, email, and web analytics data.
Metrics Engine
Standardised calculations for funnel and cost metrics.
Dashboard
Channel, campaign, and audience level views with filters.
Reporting
Scheduled PDF and email reports with highlights.
Expected Output
A dashboard where a marketer sees all campaigns in one place, ranked by return, with trend charts and exportable reports.
Future Scope
Attribution modelling, budget recommendations, and automated anomaly alerts.